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"Understanding the Effects of the Multidimensional Content of Streamers' ..."

Ting Chen et al. (2024)

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DOI: 10.1007/978-3-031-60260-3_20

access: closed

type: Conference or Workshop Paper

metadata version: 2024-09-08

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  dblp key:
  - conf/whiceb/ChenWCDC24
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  - https://dblp.org/rec/conf/whiceb/ChenWCDC24
Ting Chen, Jiang Wu, Xi Chen, Honghao Ding, Jingxuan Cai:
Understanding the Effects of the Multidimensional Content of Streamers' Live Speech on Consumer Purchase Behavior in Livestreaming E-commerce: Empirical Evidence from TikTok. WHICEB (2) 2024: 237-249

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