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"Ad Auction Design with Coupon-Dependent Conversion Rate in the ..."
Bonan Ni et al. (2023)
- Bonan Ni
, Xun Wang
, Qi Zhang
, Pingzhong Tang
, Zhourong Chen
, Tianjiu Yin
, Liangni Lu
, Xiaobing Liu
, Kewu Sun
, Zhe Ma
:
Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World. WWW 2023: 3417-3427
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