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"Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech ..."

May Wang, Younghoon Chang (2018)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2018-10-22

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  dblp key:
  - conf/amcis/WangC18
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  - https://dblp.org/rec/conf/amcis/WangC18
May Wang, Younghoon Chang:
Technology Leadership, Brand Equity, and Customer Loyalty towards Fintech Service Providers in China. AMCIS 2018

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