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"Digital Marketing: Develop the Scales for Measuring Brand Experience in ..."

Yubin Xie et al. (2023)

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DOI: 10.1007/978-3-031-48060-7_42

access: closed

type: Conference or Workshop Paper

metadata version: 2024-10-06

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Yubin Xie, Ronggang Zhou, Xiaorui Wang, Bei-ping Tang:
Digital Marketing: Develop the Scales for Measuring Brand Experience in the Digital Economy. HCI (54) 2023: 550-562

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