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"Content Creator versus Brand Advertiser? The Effect of Inserting ..."

Tengteng Ma et al. (2023)

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DOI: —

access: open

type: Conference or Workshop Paper

metadata version: 2023-02-16

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  - electronic edition via handle.net (open access)
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  dblp key:
  - conf/hicss/MaLHCC23
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/MaLHCC23
Tengteng Ma, Yingda Lu, Yuheng Hu, Xi Chen, Yuxin Chen:
Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement. HICSS 2023: 3567-3576

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