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"A Typology of Online Group Buyers: Using Means-end Structures for Benefit ..."
Lin Xiao, Zixiu Guo, John D'Ambra (2014)
- Lin Xiao, Zixiu Guo, John D'Ambra:
A Typology of Online Group Buyers: Using Means-end Structures for Benefit Segmentation. ICIS 2014
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