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"Assigning the Optimal Treatment for Your Customers: A Counterfactual-based ..."
Baoqiang Zhan, Eric W. T. Ngai, Chong Wu (2024)
- Baoqiang Zhan, Eric W. T. Ngai, Chong Wu:
Assigning the Optimal Treatment for Your Customers: A Counterfactual-based Uplift Modeling Approach. PACIS 2024
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