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"The impact of reserve price on publisher revenue in real-time bidding ..."

Juanjuan Li et al. (2017)

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DOI: 10.1109/SMC.2017.8122785

access: closed

type: Conference or Workshop Paper

metadata version: 2022-02-14

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Juanjuan Li, Xiaochun Ni, Yong Yuan, Rui Qin, Xiao Wang, Fei-Yue Wang:
The impact of reserve price on publisher revenue in real-time bidding advertising markets. SMC 2017: 1256-1261

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