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"The roles of brand community and community engagement in building brand ..."
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard (2014)
- Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard:
The roles of brand community and community engagement in building brand trust on social media. Comput. Hum. Behav. 37: 152-161 (2014)
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