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"Combining empirical experimentation and modeling techniques: A design ..."

David Jingjun Xu, Stephen Shaoyi Liao, Qiudan Li (2008)

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DOI: 10.1016/J.DSS.2007.10.002

access: closed

type: Journal Article

metadata version: 2022-10-02

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David Jingjun Xu, Stephen Shaoyi Liao, Qiudan Li:
Combining empirical experimentation and modeling techniques: A design research approach for personalized mobile advertising applications. Decis. Support Syst. 44(3): 710-724 (2008)

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