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"Total Unduplicated Reach and Frequency Optimization at Procter & Gamble."

Jeffrey D. Camm, Jeremy Christman, A. Narayanan (2022)

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DOI: 10.1287/INTE.2021.1096

access: closed

type: Journal Article

metadata version: 2022-05-18

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  - journals/interfaces/CammCN22
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  - https://dblp.org/rec/journals/interfaces/CammCN22
Jeffrey D. Camm, Jeremy Christman, A. Narayanan:
Total Unduplicated Reach and Frequency Optimization at Procter & Gamble. INFORMS J. Appl. Anal. 52(2): 149-157 (2022)

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