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"The effects of social media posts' characteristics on customer ..."
Yue Xu, Weiping Chen, Terence T. Ow (2023)
- Yue Xu, Weiping Chen, Terence T. Ow:
The effects of social media posts' characteristics on customer engagement: Evidence from WeChat. Inf. Manag. 60(7): 103854 (2023)
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