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"Can Skip Control Always Increase the Effectiveness of Splash ..."

Renee Rui Chen et al. (2024)

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DOI: 10.1080/10447318.2023.2266243

access: closed

type: Journal Article

metadata version: 2024-12-24

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  - journals/ijhci/ChenRTA24
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  - https://dblp.org/rec/journals/ijhci/ChenRTA24
Renee Rui Chen, Steven Jifan Ren, Yingsi Tan, Han An:
Can Skip Control Always Increase the Effectiveness of Splash Advertisements in Mobile Apps? The Moderating Effect of User Habits. Int. J. Hum. Comput. Interact. 40(22): 7431-7450 (2024)

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