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"Advertiser-centric approach to understand user click behavior in sponsored ..."

Sungchul Kim et al. (2014)

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DOI: 10.1016/J.INS.2014.02.058

access: closed

type: Journal Article

metadata version: 2024-01-29

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Sungchul Kim, Tao Qin, Tie-Yan Liu, Hwanjo Yu:
Advertiser-centric approach to understand user click behavior in sponsored search. Inf. Sci. 276: 242-254 (2014)

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