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"Building brand loyalty and endorsement with brand pages: integration of ..."

Yu-Hui Fang, Chia-Ying Li, Zeeshan Ahmed Bhatti (2021)

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DOI: 10.1108/ITP-05-2019-0208

access: closed

type: Journal Article

metadata version: 2021-05-19

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Yu-Hui Fang, Chia-Ying Li, Zeeshan Ahmed Bhatti:
Building brand loyalty and endorsement with brand pages: integration of the lens of affordance and customer-dominant logic. Inf. Technol. People 34(2): 731-769 (2021)

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