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"Simultaneous or Sequential? Supplier Product Launch Strategy through ..."
Zhiwen Li, Baojiao Wang, Yeting Wu (2024)
- Zhiwen Li, Baojiao Wang, Yeting Wu:
Simultaneous or Sequential? Supplier Product Launch Strategy through E-Commerce Channels with Different Models. J. Theor. Appl. Electron. Commer. Res. 19(3): 1848-1868 (2024)
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