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"Don't Like Them but Take What They Said: The Effectiveness of Virtual ..."

Zichuan Mo, Meihan Zhou (2024)

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DOI: 10.3390/JTAER19030110

access: open

type: Journal Article

metadata version: 2024-11-22

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  - journals/jtaer/MoZ24
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  - https://dblp.org/rec/journals/jtaer/MoZ24
Zichuan Mo, Meihan Zhou:
Don't Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements. J. Theor. Appl. Electron. Commer. Res. 19(3): 2269-2288 (2024)

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