How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors.

Xiaoxi Yang Xinyi Su Jing Lin Jiaqi Liu Miao Miao Yushi Jiang How Do We Engage Customers in Official Activity in the Virtual Brand Community? The Effects of Enterprise-Generated Contents on Customer Engagement Behaviors. 2024 3520-3546 19 J. Theor. Appl. Electron. Commer. Res. 4 https://doi.org/10.3390/jtaer19040171 db/journals/jtaer/jtaer19.html#YangSLLMJ24 streams/journals/jtaer