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"Sequential Testing of Product Designs: Implications for Learning."

Sanjiv Erat, Stylianos Kavadias (2008)

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DOI: 10.1287/MNSC.1070.0784

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/EratK08
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  - https://dblp.org/rec/journals/mansci/EratK08
Sanjiv Erat, Stylianos Kavadias:
Sequential Testing of Product Designs: Implications for Learning. Manag. Sci. 54(5): 956-968 (2008)

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