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"Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure."

Richard H. Thaler (2008)

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DOI: 10.1287/MKSC.1070.0348

access: closed

type: Journal Article

metadata version: 2020-05-14

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Richard H. Thaler:
Commentary - Mental Accounting and Consumer Choice: Anatomy of a Failure. Mark. Sci. 27(1): 12-14 (2008)

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