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"Alignment of market orientation and innovation as a success factor: a ..."

Malte Brettel, Monika Oswald, Tessa Flatten (2012)

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DOI: 10.1080/09537325.2012.647640

access: closed

type: Journal Article

metadata version: 2020-10-08

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Malte Brettel, Monika Oswald, Tessa Flatten:
Alignment of market orientation and innovation as a success factor: a five-country study. Technol. Anal. Strateg. Manag. 24(2): 151-165 (2012)

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