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"Strategic Responses to Digitised Products: a Case Study of an Automotive Firm."
Anna Keilbach, Stan Karanasios, Alemayehu Molla (2020)
- Anna Keilbach, Stan Karanasios, Alemayehu Molla:
Strategic Responses to Digitised Products: a Case Study of an Automotive Firm. AMCIS 2020
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