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"When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad ..."

Yaobin Lu et al. (2015)

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DOI: —

access: closed

type: Conference or Workshop Paper

metadata version: 2024-08-13

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  dblp key:
  - conf/amcis/LuWWYW15
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  persistent URL:
  - https://dblp.org/rec/conf/amcis/LuWWYW15
Yaobin Lu, Chuang Wang, Tailai Wu, Chen Yang, Jinlin Wan:
When Ad Is Selfie: The Effect of Selfie on the Effectiveness of Ad Endorsers in Social Media. AMCIS 2015

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