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"Modeling Correlated Effect and Random Effect of Advertising and ..."

Cenying Yang, Zhang Cheng (2015)

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DOI: 10.1109/HICSS.2015.407

access: closed

type: Conference or Workshop Paper

metadata version: 2024-12-20

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  - conf/hicss/CenyingC15
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  persistent URL:
  - https://dblp.org/rec/conf/hicss/CenyingC15
Cenying Yang, Zhang Cheng:
Modeling Correlated Effect and Random Effect of Advertising and Word-of-Mouth on Product Diffusion. HICSS 2015: 3374-3383

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