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"The Advertising Effect of Free - Do Free Basic Versions Promote Premium ..."

Thomas M. Wagner, Alexander Benlian, Thomas Hess (2013)

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DOI: 10.1109/HICSS.2013.21

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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  - conf/hicss/WagnerBH13
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  - https://dblp.org/rec/conf/hicss/WagnerBH13
Thomas M. Wagner, Alexander Benlian, Thomas Hess:
The Advertising Effect of Free - Do Free Basic Versions Promote Premium Versions within the Freemium Business Model of Music Services? HICSS 2013: 2928-2937

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