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"B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit ..."
Siqing Shan, Fan Hua, Qinqin Zeng (2010)
- Siqing Shan, Fan Hua, Qinqin Zeng:
B2C e-Commerce Consumer Decision-making Model Based on Perceived Benefit and Perceived Risk. ICEE 2010: 2222-2225
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