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"Responsive to Proactive Market Orientations: Unleashing the Potential of ..."
Tariq Habib Khan et al. (2024)
- Tariq Habib Khan, Sumran Ali, Peng Xiaobao, Zhiying Liu:
Responsive to Proactive Market Orientations: Unleashing the Potential of Effectuation-Causation Blending for Business Model Innovation. IEEE Trans. Engineering Management 71: 14307-14325 (2024)
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