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"Dynamic cooperative promotion models with competing retailers and negative ..."

Zongsheng Huang, Jiajia Nie, Jianxiong Zhang (2018)

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DOI: 10.1016/J.CIE.2018.02.034

access: closed

type: Journal Article

metadata version: 2025-01-19

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Zongsheng Huang, Jiajia Nie, Jianxiong Zhang:
Dynamic cooperative promotion models with competing retailers and negative promotional effects on brand image. Comput. Ind. Eng. 118: 291-308 (2018)

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