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"Optimal selection of media vehicles using customer databases."

Edward C. Malthouse, Dingxi Qiu, Jie Xu (2012)

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DOI: 10.1016/J.ESWA.2012.05.095

access: closed

type: Journal Article

metadata version: 2019-01-22

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  - https://dblp.org/rec/journals/eswa/MalthouseQX12
Edward C. Malthouse, Dingxi Qiu, Jie Xu:
Optimal selection of media vehicles using customer databases. Expert Syst. Appl. 39(17): 13035-13045 (2012)

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