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"A model for predicting customer value from perspectives of product ..."

S. L. Chan, W. H. Ip, Vincent Cho (2010)

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DOI: 10.1016/J.ESWA.2009.06.030

access: closed

type: Journal Article

metadata version: 2021-03-08

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S. L. Chan, W. H. Ip, Vincent Cho:
A model for predicting customer value from perspectives of product attractiveness and marketing strategy. Expert Syst. Appl. 37(2): 1207-1215 (2010)

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