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"Does supply chain involvement improve the new product development ..."
Arsalan Najmi, Abraz Ahmed Khan (2017)
- Arsalan Najmi, Abraz Ahmed Khan:
Does supply chain involvement improve the new product development performance? A partial least square-structural equation modelling approach. Int. J. Adv. Oper. Manag. 9(2): 122-141 (2017)
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