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"Big Data, Marketing Analytics, and Firm Marketing Capabilities."

Guangming Cao, Na Tian, Charles Blankson (2022)

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DOI: 10.1080/08874417.2020.1842270

access: closed

type: Journal Article

metadata version: 2022-09-08

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  - https://dblp.org/rec/journals/jcis/CaoTB22
Guangming Cao, Na Tian, Charles Blankson:
Big Data, Marketing Analytics, and Firm Marketing Capabilities. J. Comput. Inf. Syst. 62(3): 442-451 (2022)

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