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"Putting knowledge to work: the combined role of marketing and sales ..."

Carmela Peñalba-Aguirrezabalaga et al. (2021)

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DOI: 10.1108/JKM-09-2020-0727

access: closed

type: Journal Article

metadata version: 2023-09-30

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  - journals/jkm/Penalba-Aguirrezabalaga21
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  - https://dblp.org/rec/journals/jkm/Penalba-Aguirrezabalaga21
Carmela Peñalba-Aguirrezabalaga, Josune Sáenz, Paavo Ritala, Mika Vanhala:
Putting knowledge to work: the combined role of marketing and sales employees' knowledge and motivation to produce superior customer experiences. J. Knowl. Manag. 25(10): 2484-2505 (2021)

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