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"Applying Transaction Cost Theory and Push-Pull-Mooring Model to ..."
His-Peng Lu, Yu-Shan Wung (2021)
- His-Peng Lu, Yu-Shan Wung:
Applying Transaction Cost Theory and Push-Pull-Mooring Model to Investigate Mobile Payment Switching Behaviors with Well-Established Traditional Financial Infrastructure. J. Theor. Appl. Electron. Commer. Res. 16(2): 1-21 (2021)
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