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"Mobile Targeting Using Customer Trajectory Patterns."

Anindya Ghose, Beibei Li, Siyuan Liu (2019)

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DOI: 10.1287/MNSC.2018.3188

access: closed

type: Journal Article

metadata version: 2025-01-19

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  - https://dblp.org/rec/journals/mansci/GhoseLL19
Anindya Ghose, Beibei Li, Siyuan Liu:
Mobile Targeting Using Customer Trajectory Patterns. Manag. Sci. 65(11): 5027-5049 (2019)

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