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"Measuring the Factors Influencing Purchasing Decisions: Evidence From ..."

Geoffrey Fisher (2023)

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DOI: 10.1287/MNSC.2022.4598

access: closed

type: Journal Article

metadata version: 2024-01-13

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Geoffrey Fisher:
Measuring the Factors Influencing Purchasing Decisions: Evidence From Cursor Tracking and Cognitive Modeling. Manag. Sci. 69(8): 4558-4578 (2023)

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