default search action
"Does Customer Email Engagement Improve Profitability? Evidence from a ..."
Yiwei Wang, Lauren Xiaoyuan Lu, Pengcheng Shi (2022)
- Yiwei Wang, Lauren Xiaoyuan Lu, Pengcheng Shi:
Does Customer Email Engagement Improve Profitability? Evidence from a Field Experiment in Subscription Service Retailing. Manuf. Serv. Oper. Manag. 24(5): 2703-2721 (2022)
manage site settings
To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.