Blurring the moral limits of data markets: biometrics, emotion and data dividends. - Bakir, Vian; Laffer, Alexander; McStay, Andrew (AI Soc., 2024)

The hidden influence: exploring presence in human-synthetic interactions through ghostbots. - McStay, Andrew (Ethics Inf. Technol., 2024)

When is Deception OK? Developing the IEEE Recommended Practice for Ethical Considerations of Emulated Empathy in Partner-based General-Purpose Artificial Intelligence Systems (IEEE P7014.1). - Bakir, Vian; Bennet, Karen; Bland, Ben; Laffer, Alexander; Li, Phoebe; McStay, Andrew (2024)

Replika in the Metaverse: the moral problem with empathy in 'It from Bit'. - McStay, Andrew (AI Ethics, 2023)

Emotional artificial intelligence in children's toys and devices: Ethics, governance and practical remedies. - McStay, Andrew; Rosner, Gilad (Big Data Soc., 2021)

Emotional AI, soft biometrics and the surveillance of emotional life: An unusual consensus on privacy. - McStay, Andrew (Big Data Soc., 2020)

'This time with feeling?' Assessing EU data governance implications of out of home appraisal based emotional AI. - McStay, Andrew; Urquhart, Lachlan (First Monday, 2019)

Introduction to Special Theme Veillance and transparency: A critical examination of mutual watching in the post-Snowden, Big Data era. - Bakir, Vian; Feilzer, Martina; McStay, Andrew (Big Data Soc., 2017)

Empathic media and advertising: Industry, policy, legal and citizen perspectives (the case for intimacy). - McStay, Andrew (Big Data Soc., 2016)

I consent: An analysis of the Cookie Directive and its implications for UK behavioral advertising. - McStay, Andrew (New Media Soc., 2013)