Mediated Effect of Product Quality on Product Familiarity, Low-Price, and Social Interactions Affecting Urge to Buy Impulsively in Live-Streaming Shopping. - Ko, Hsiu-Chia (2025)

Factors affecting continued purchase intention in live streaming shopping: parasocial relationships and shared communication networks. - Ko, Hsiu-Chia (Behav. Inf. Technol., 2024)

Exploring the Value of Live-Streaming Shopping and Its Impact on Customer Engagement from the Perspective of the Price-Quality-Value Model. - Ko, Hsiu-Chia (2024)

Factors Influencing Consumers' Continued Purchase Intention of Health Foods through Live-Streaming Shopping: An Extension of the Value Model for Price Discounts. - Ko, Hsiu-Chia (2023)

Exploring the Factors Influencing the Viewers' Intention to Subscribe to Video Game Live Streaming: Using social support and subjective welling-being perspectives. - Ko, Hsiu-Chia; So, Tsz-Chun (2021)

Exploring the Effects of Browsing Motivations on Planned Impulse Buying in Facebook Transaction Groups. - Ko, Hsiu-Chia; Yan, Ci-Syuan (2021)

The Effects of the Fit of Gourmet Internet Celebrities and Their Channels to the Sponsored Product on Purchase Intention: A Meaning Transfer Theory Perspective. - Ko, Hsiu-Chia; Lu, Pei-Zhen (2021)

How Users' Mental Imagery and Mental Simulation Influence Their Urge to Buy Impulsively: The Context of Facebook Video Ads. - Ko, Hsiu-Chia (2020)

Exploring the Factors Driving Live Streaming Shopping Intention: A Perspective of Parasocial Interaction. - Ko, Hsiu-Chia; Chen, Zhe-Yu (2020)

How does brand microfilm affect viewers' perception of brand equity?: based on the heuristic theory. - Ko, Hsiu-Chia; Hsu, Jung-Hsien (2019)

Social desire or commercial desire? The factors driving social sharing and shopping intentions on social commerce platforms. - Ko, Hsiu-Chia (Electron. Commer. Res. Appl., 2018)

Exploring the factors driving impulse buying tendency on advertisements of Facebook: a social learning theory perspective. - Ko, Hsiu-Chia (2018)

Exploring the motivations of social commerce: A perspective of consumer shopping value. - Ko, Hsiu-Chia; Chang, Jia-Hui (2017)

Exploring the determinants of viewers' loyalty toward beauty YouTubers: a parasocial interaction perspective. - Ko, Hsiu-Chia; Wu, Wen-Ning (2017)

Understanding the Different Types of Social Support Offered by Audience to A-List Diary-Like and Informative Bloggers. - Ko, Hsiu-Chia; Wang, Li-Ling; Xu, Yi-Ting (Cyberpsychology Behav. Soc. Netw., 2013)

The determinants of continuous use of social networking sites: An empirical study on Taiwanese journal-type bloggers' continuous self-disclosure behavior. - Ko, Hsiu-Chia (Electron. Commer. Res. Appl., 2013)

Understanding the impact of bloggers' self-disclosure on resilience. - Ko, Hsiu-Chia; Pu, Hung-Jen (2011)

What Kinds Of Social Support Does The Audience Offer To A-List Journal-Type Bloggers? - Ko, Hsiu-Chia; Wang, Li-Ling; Xu, Yi-Ting (2011)

An Empirical Evaluation Of User Satisfaction With A School Nursing Information System. - Yin, Chun-Po; Ko, Hsiu-Chia; Huang, Li-Chun; Tseng, Fan-Chuan; Chang, Hsiu-Hua (2011)

Can Blogging Enhance Subjective Well-Being Through Self-Disclosure? - Ko, Hsiu-Chia; Kuo, Feng-Yang (Cyberpsychology Behav. Soc. Netw., 2009)

Hierarchical Time-Bound Key Management for Mobile Agents. - Chung, Yu-Fang; Chen, Tzer-Shyong; Ho, Chia-Chao; Yeh, Yi-Hsuan; Ko, Hsiu-Chia (2009)

The Factors Influence Suppliers Satisfaction of Green Supply Chain Management Systems in Taiwan. - Ko, Hsiu-Chia; Tseng, Fan-Chuan; Yin, Chun-Po; Huang, Li-Chun (Int. J. Inf. Syst. Supply Chain Manag., 2008)

Exploring individual communication power in the blogosphere. - Ko, Hsiu-Chia; Yin, Chun-Po; Kuo, Feng-Yang (Internet Res., 2008)

Influential factors on physicians' behaviour towards the medical web messaging board: a qualitative exploration. - Huang, Li-Chun; Hsu, Chiung-Wen; Ko, Hsiu-Chia; Kuo, Feng-Yang (Int. J. Electron. Heal., 2007)

Synchronous Learning Model over the Internet. - Chen, Nian-Shing; Kinshuk; Ko, Hsiu-Chia; Lin, Taiyu (2004)