SOMONITOR: Explainable Marketing Data Processing and Analysis with Large Language Models. - Yang, Qi; Nikolenko, Sergey I.; Ongpin, Marlo; Gossoudarev, Ilia; Chu-Farseeva, Yu-Yi; Farseev, Aleksandr (CoRR, 2024)

Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising. - Yang, Qi; Ongpin, Marlo; Nikolenko, Sergey I.; Huang, Alfred; Farseev, Aleksandr (2023)

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta. - Huang, Alfred; Yang, Qi; Nikolenko, Sergey I.; Ongpin, Marlo; Gossoudarev, Ilia; Duong, Ngoc Yen; Lepikhin, Kirill; Vishnyakov, Sergey; Chu-Farseeva, Yu-Yi; Farseev, Aleksandr (2023)