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"Research on the Influence of Anchors' Characteristics on Consumers' ..."

Xiaoting Chen, Li Li (2023)

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DOI: 10.1007/978-3-031-32302-7_7

access: closed

type: Conference or Workshop Paper

metadata version: 2023-06-15

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  dblp key:
  - conf/whiceb/ChenL23
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  - https://dblp.org/rec/conf/whiceb/ChenL23
Xiaoting Chen, Li Li:
Research on the Influence of Anchors' Characteristics on Consumers' Impulse Buying from the Perspective of Emotional Contagion. WHICEB (2) 2023: 71-82

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