Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services.

Hamidreza Badri Allen Tran 0002 Beyond Customer Lifetime Valuation: Measuring the Value of Acquisition and Retention for Subscription Services. 132-140 2022 WWW https://doi.org/10.1145/3485447.3512058 conf/www/2022 db/conf/www/www2022.html#BadriT22