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"A joint optimization of incrementality and revenue to satisfy both ..."

Dmitry Pechyony, Rosie Jones, Xiaojing Li (2013)

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DOI: 10.1145/2487788.2487846

access: closed

type: Conference or Workshop Paper

metadata version: 2018-11-06

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Dmitry Pechyony, Rosie Jones, Xiaojing Li:
A joint optimization of incrementality and revenue to satisfy both advertiser and publisher. WWW (Companion Volume) 2013: 123-124

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