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"Data acquisition and cost-effective predictive modeling: targeting offers ..."
Foster J. Provost, Prem Melville, Maytal Saar-Tsechansky (2007)
- Foster J. Provost, Prem Melville, Maytal Saar-Tsechansky:
Data acquisition and cost-effective predictive modeling: targeting offers for electronic commerce. ICEC 2007: 389-398
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