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"Company Tactics for Customer Socialization with Social Media Technologies: ..."

Sirkka L. Jarvenpaa, Virpi Kristiina Tuunainen (2012)

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DOI: 10.1109/HICSS.2012.166

access: closed

type: Conference or Workshop Paper

metadata version: 2023-03-24

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Sirkka L. Jarvenpaa, Virpi Kristiina Tuunainen:
Company Tactics for Customer Socialization with Social Media Technologies: Finnair's Rethink Quality and Quality Hunters Initiatives. HICSS 2012: 713-722

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