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"Web 3.0 era: the impact of virtual spokesperson characteristics on ..."

Xinyi Qiao, Shu Yu (2023)

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DOI: 10.1145/3616712.3616771

access: closed

type: Conference or Workshop Paper

metadata version: 2025-01-19

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Xinyi Qiao, Shu Yu:
Web 3.0 era: the impact of virtual spokesperson characteristics on consumer purchase intentions. ICEME 2023: 1-6

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