BibTeX record journals/ecr/LiuZZM24

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@article{DBLP:journals/ecr/LiuZZM24,
  author       = {Juan Liu and
                  Weijun Zhong and
                  Jianqiang Zhang and
                  Shu{-}e Mei},
  title        = {The effectiveness of cross-platform targeted advertising strategy},
  journal      = {Electron. Commer. Res.},
  volume       = {24},
  number       = {4},
  pages        = {2831--2847},
  year         = {2024},
  url          = {https://doi.org/10.1007/s10660-022-09659-0},
  doi          = {10.1007/S10660-022-09659-0},
  timestamp    = {Sat, 25 Jan 2025 23:34:43 +0100},
  biburl       = {https://dblp.org/rec/journals/ecr/LiuZZM24.bib},
  bibsource    = {dblp computer science bibliography, https://dblp.org}
}

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