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"Trucks and Brand: Role of Brand in Selling Heavy Trucks in India."

Abhijit Sarkar, Ajeya K. Jha, Diganta Mukherjee (2019)

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DOI: 10.4018/IJABIM.2019040101

access: closed

type: Journal Article

metadata version: 2022-01-03

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  - https://dblp.org/rec/journals/ijabim/SarkarJM19
Abhijit Sarkar, Ajeya K. Jha, Diganta Mukherjee:
Trucks and Brand: Role of Brand in Selling Heavy Trucks in India. Int. J. Asian Bus. Inf. Manag. 10(2): 1-30 (2019)

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