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"The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A ..."

Sandra Tobon, Jesús García-Madariaga (2021)

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DOI: 10.3390/JTAER16040043

access: open

type: Journal Article

metadata version: 2022-10-02

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  - journals/jtaer/TobonG21
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  - https://dblp.org/rec/journals/jtaer/TobonG21
Sandra Tobon, Jesús García-Madariaga:
The Influence of Opinion Leaders' eWOM on Online Consumer Decisions: A Study on Social Influence. J. Theor. Appl. Electron. Commer. Res. 16(4): 748-767 (2021)

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