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"Optimal Dynamic Advertising Policy for New Products."

Trichy V. Krishnan, Dipak C. Jain (2006)

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DOI: 10.1287/MNSC.1060.0585

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - https://dblp.org/rec/journals/mansci/KrishnanJ06
Trichy V. Krishnan, Dipak C. Jain:
Optimal Dynamic Advertising Policy for New Products. Manag. Sci. 52(12): 1957-1969 (2006)

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